This page lists, tool by tool, every cookie and similar technology used by WiseData Finances — what they are for, how long they last and how you accept or refuse each category.
1. What cookies are
Cookies are small files a site writes to your browser to recognise the device on later visits. Alongside them we use equivalent technologies, such as browser local storage and measurement pixels.
The inventory below is grouped by tool, not by file. That is how consent actually works: you accept or refuse Google Analytics as a whole, not each cookie it writes.
2. How you control cookies
On your first visit, WiseData Consent shows the banner with the categories. Until you decide, consent starts out denied for analytics, marketing, functionality and personalisation — none of those tools writes anything before you accept.
You can change your choice whenever you like through the Cookie preferences link in the footer of any page. Revoking is as simple as accepting.
You can also block or delete cookies in your browser settings and use Google's and Meta's ad controls. Blocking the essential ones, however, prevents login and stops the platform from working.
3. Essential cookies
Without them the platform does not work. They do not depend on consent because they are necessary to perform the contract, under article 7, V of the LGPD.
| Tool | What it does | Duration | Domains |
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| Account session and security | Keeps you signed in, protects forms against request forgery and stores the chosen language | Up to 7 days | .wisedatafinances.com |
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| WiseData Consent | Stores your cookie choice so the question is not repeated on every page | 12 months | consent.wisedataconsent.com |
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| Chatwoot (support chat) | _chatwoot_session and cw_conversation keep the support conversation open across pages. Runs on WiseData's own infrastructure in Brazil | Session | .wisedatafinances.com |
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4. Campaign attribution cookies
These are our own cookies, written only when you reach the site through a campaign link or from another site. They tell us where a sign-up came from — they build no profile, are not read by third parties and never leave our domains.
| Tool | What it does | Duration | Domains |
|---|
| WiseData campaign attribution | utm_source, utm_medium, utm_campaign, utm_term, utm_content, utm_id, first_referrer and last_referrer record the campaign and the source of the first and the last visit, so the sign-up is attributed correctly | 30 days | .wisedatafinances.com |
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5. Functional cookies
They adapt content to your context and load the remaining tools. They depend on your acceptance of the functionality category.
| Tool | What it does | Duration | Domains |
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| Google Tag Manager | Loads and organises the other measurement tags according to your choice in the banner. Writes no cookie of its own | Not applicable | googletagmanager.com |
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| VisitorAPI | Receives the IP address and returns country, region, language and currency so we can adapt the content shown. It receives no name, e-mail or account data | Not applicable | visitorapi.com |
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6. Analytics cookies
They measure how the site and the platform are used, in aggregate, so we know what to improve. They are only written after you accept.
| Tool | What it does | Duration | Domains |
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| Google Analytics 4 | _ga and _ga_<stream ID> distinguish visitors and sessions to measure page views, traffic source and navigation path. Loaded by Google Tag Manager | Up to 1 year | .wisedatafinances.com, google-analytics.com |
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7. Marketing and automation cookies
They measure campaign results and allow relevant ads to be shown. They are only written after you accept, and refusing them takes nothing away from how the platform works.
| Tool | What it does | Duration | Domains |
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| Google Ads | _gcl_au attributes the conversion to the campaign that brought the visitor and enables remarketing | 3 months | .wisedatafinances.com, googleads.g.doubleclick.net |
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| Meta Pixel | _fbp measures conversions coming from Facebook and Instagram and enables custom audiences | 3 months | .wisedatafinances.com, facebook.com |
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| LinkedIn Insight Tag | Measures conversions coming from LinkedIn and supports campaigns aimed at professional audiences | Up to 6 months | linkedin.com, licdn.com |
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| Mautic (marketing automation) | mtc_id, mtc_sid, mautic_device_id and mautic_referer_id recognise the contact across visits to personalise communications. Runs on WiseData's own infrastructure in Brazil | Session to 12 months | .wisedatafinances.com, marketing.grupowisedata.com |
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