Privacy Policy
Version 1.1 · Last updated: June 11, 2026
1. Information we collect
We collect information you provide directly, such as name, email, financial data, and payment information when you create your account and use our services. We also automatically collect data through cookies and similar technologies, such as IP address, device identifiers, browser type, pages visited, traffic source (including campaign parameters), and access times. In addition, when a technical failure occurs on the platform, we automatically collect error and performance reports with technical data from the moment of the failure — such as browser and device type, operating system, page accessed, and technical identifiers — exclusively to diagnose and fix the problem.
2. How we use your information
We use your information to provide, maintain, and improve our services; process transactions and send related notifications (including due-date alerts by email and WhatsApp); answer your questions in the Wisebot assistant; understand site usage and measure the performance of marketing campaigns; monitor errors and the platform's technical performance to maintain stability and fix failures; show relevant ads and run remarketing; and fulfill legal and regulatory obligations.
3. Legal basis for processing
We process your data based on the grounds set out in the Brazilian General Data Protection Law (LGPD, art. 7): performance of the contract, to provide the contracted service; consent, for analytics and marketing cookies, promotional communications, and use of Wisebot; legitimate interest, for security, fraud prevention, error and performance monitoring, and service improvement; and compliance with a legal or regulatory obligation.
4. Cookies and tracking technologies
We use three categories of cookies: (a) essential, required for the site and your account to function; (b) analytics, to understand how the site is used (Google Analytics); and (c) marketing and advertising, to measure conversions, build audiences, and run remarketing — including Google Ads (via Google Tag Manager), Meta Pixel (Facebook and Instagram), and the LinkedIn Insight Tag. Analytics and marketing cookies are only activated after your consent, given through our cookie notice, and can be refused or withdrawn at any time without affecting essential functions. You can also manage cookies in your browser settings.
5. Data sharing and processors
We do not sell your personal data. We share information only with processors that help us deliver the service, always limited to the contracted purpose: hosting (Hostinger); payment processing (Stripe); the Wisebot artificial intelligence (OpenAI and Anthropic); traffic analytics and advertising (Google, Meta, and LinkedIn); and application and server error and performance monitoring (Sentry, by Functional Software, Inc., and Laravel Nightwatch, by Laravel Holdings Inc.), which receive only technical failure reports and performance metrics — never the content of your financial data. We also share data when required by law or court order and to protect our rights. These partners act as processors and, in the case of the AI providers, do not use your data to train their models.
6. International data transfers
Some of our processors — such as Stripe, OpenAI, Anthropic, Google, Meta, LinkedIn, Sentry, and Laravel Nightwatch — process data outside Brazil, including in the United States. In such cases, the international transfer is carried out in compliance with the LGPD, with appropriate contractual and technical safeguards to protect your data.
7. Wisebot and artificial intelligence
Wisebot is an artificial intelligence assistant that answers questions about your finances in natural language — on WhatsApp or inside the app. It works in read-only mode: it queries your data to answer, but it never creates, edits, or deletes entries. To generate answers, relevant and strictly necessary excerpts of your financial data may be sent, via API, to our AI providers (OpenAI and Anthropic), which process this information solely to produce the response and do not use it to train their models. Using Wisebot is optional: if you don't link WhatsApp or use the assistant, none of your data is sent to these providers.
8. Data security
We implement technical and organizational measures to protect your data, including encryption in transit (TLS) and at rest, role-based access controls, continuous monitoring, and regular backups. No system is 100% secure, but we continuously work to improve our security.
9. Your rights and Data Protection Officer (LGPD)
Under the LGPD, you have the right to: access your personal data; correct incomplete or outdated data; request deletion of your data; revoke consent; request data portability; and obtain information about data sharing. You can also delete your account yourself at any time, in your account Settings in the app. To exercise your rights or ask questions about privacy, contact our Data Protection Officer (DPO) at dpo.finances@wisedatabusiness.com.
10. Children and minors
Our services are intended for people aged 18 and over. We do not intentionally collect data from minors. If we identify such data without the proper consent of a guardian, we will arrange for its deletion.
11. Data retention
We retain your data for as long as necessary to provide our services and comply with legal obligations. After account closure or deletion, your data will be deleted within 90 days, except when retention is required by law. Queries sent to Wisebot are not retained by the AI providers for training purposes.
12. Changes to this policy
We may update this policy periodically. We will notify you of significant changes by email or through a notice on our platform. Continued use of the services after changes constitutes acceptance of the updated policy.
13. Contact
For questions about this policy or the processing of your data, contact us at contato@wisedatafinances.com or through our contact page.